From the classroom to the street

Once you experience a high-performance sales training program through The Walker Consulting Group, you will never go back to conventional training again. Our workshops are fun, engaging and designed to deliver results long after the program is over.

CSISM Program

CONSULTATIVE SELLING INSIGHTS

A sales training and development program unlike any other.

The material is customized to the business reality of our client organizations and ideally suited for sales professionals regardless of their experience. CSI helps salespeople deliver results by providing them with additional skills to gain access to key decision makers and create competitive differentiation. It transforms sales professionals from a transactional approach of taking orders to a consultative approach of creating and demonstrating strategic value.

Participants Learn To:

PROSPECT IN THE AGE OF GOOGLE

by understanding and maximizing social media

GAIN ACCESS TO KEY DECISION-MAKERS

without alienating other stakeholders

CREATE and COMMUNICATE VALUE

and reduce transactional selling and transactional relationships

LISTEN MORE EFFECTIVELY

and diffuse objections

ASK THOUGHT-PROVOKING QUESTIONS

that uncover new possibilities

DELIVER HIGH-IMPACT PRESENTATIONS

that demonstrate competence and moves the customer to make a commitment to action

DEFEND THEIR PRICE

and reduce the need for profit-draining concessions

WIN NEW BUSINESS

while increasing business within existing accounts

CRAFTSM Program

CUSTOMER RELATIONS AWARENESS FOR TECHNICIANS

A one-day workshop specifically designed for service technicians.

Competing for business in the Age of Google leaves little room for error. Customers today have more options than ever before. Those options exist at the click of a button. Technology empowers customers with information on a broad range of products and services. As a result, customers today are more discerning, more demanding and have higher expectations than ever before.

Once the sale is closed, the real work begins. Your service technicians become the face of your company with the power to make or break the relationship. It is the service technician that interacts with the customer to resolve issues, handle complaints, explore needs and make recommendations.

Participants Learn To:

ENHANCE THE CUSTOMER EXPERIENCE

in a way that turns customers into raving fans

IMPROVE LISTENING SKILLS

while reducing customer complaints and diffusing anger

ENGAGE THE CUSTOMER

on issues that are most important to them

ANTICIPATE CUSTOMER NEEDS

so that minor problems do not become major issues

ENHANCE OVERALL PROFESSIONALISM

that exceeds customer expectations and grows your business

COMMUNICATE VALUE

in a concise, logical and compelling way and grows incremental business

Our Clients

Keynote speaker for the OEM
Sales Management Training
Negotiations Training

CSI Training for
National Accounts

Sales training and customer service training

CSI Training for
National Sales Team

CSI Training for SW dealer
CRAFT training for SW dealer

Keynote speaker at National
Sales Conference

Keynote speaker for the OEM
CSI sales training for multiple dealers
CRAFT training for multiple dealers

Keynote Speaker

Keynote speaker for the OEM
CSI training for multiple dealers

Customer Service training and 2x keynote speaker

Keynote speaker

2x Regional speaker
CSI Training select personnel

2x Keynote speaker for the OEM
CSI training for National Accounts
CSI training for multiple dealers

2x Keynote speaker at National Sales Conference

Keynote speaker for the OEM
CSI training for multiple dealers

Keynote Speaker
CSI Training for dealership

CSI Training for
National Accounts

Regional Speaker
Webinar speaker

Sales training and customer service training

Sales training

Sales training

Keynote speaker for the OEM
CSI training for multiple dealers
CRAFT training for multiple dealers

CSI Training for
National Sales Team

CSI Training for
multiple locations

2x Keynote speaker for the OEM
CSI training for National Accounts
CSI sales training for multiple dealers
CRAFT training for service techs

Speaker – National Sales Conference

I first attended CSI in 2006. Since that time, Southeast Industrial has put all our new hires through the CSI program. The material is customized to our business and helps us win in a highly competitive marketplace. I recommend you arm your sales force with the most comprehensive training that I have attended during my 25-year history as a sales professional.

Greg Snipes | Executive Vice President
Southeast Industrial Equipment | Charlotte, NC

2018 was a record year in sales for Toyota Forklifts of Atlanta. Most of our sales organization has attended CSI training with The Walker Consulting Group. We attribute much of our success directly to CSI.

Lee Smith | President
Toyota Forklifts of Atlanta

Our Team

William Walker

William Walker

Founder & President

William has nearly 30 years of sales and sales training experience. He has designed and delivered sales and sales management programs for hundreds of organizations throughout the United States, Europe, and Australia. Additionally, William has captivated audiences as a keynote speaker for clients during national and international sales conventions and has been featured in a variety of industry journals. Prior to his career in sales and sales training, William served in the US Army as an Airborne Ranger and Infantry officer with the 101st Airborne Division. He received his bachelor’s degree in economics from the University of North Carolina at Chapel Hill and his master’s degree in business from the University of Texas at San Antonio. William resides in Charlotte, NC with his wife, Amber.

Scott Adkins

Scott Adkins

Vice President of Creative Marketing

Scott has over twenty-five years of experience in marketing, sales and business development across a wide variety of industries. As a former client of The Walker Consulting Group, Scott recognizes the difference between a good sales training and the best. His appreciation for the work at WCG led Scott to join the team in 2019. A dynamic and engaging speaker, Scott has been a keynote speaker at dozens of conferences across the country. Prior to his work with Walker Consulting Group, Scott served as a senior executive for J. Walter Thompson and with Nielsen Company. He received his bachelor’s degree from the University of North Carolina at Chapel Hill and his MBA from UNC-Charlotte. Scott has been married for over 30 years. He and his wife Susan reside in Louisville, KY.

John David Price

John David Price

Director of Online Training and C.O.R.E.℠

John David is a world-class expert on media and technology. He has extensive experience in television broadcasting both nationally and internationally and brings a broad knowledge of video production and web development to the WCG team. His skillset has been used to develop our online reinforcement programs for CSI and CRAFT, as well as other forms of web-based training. He received his bachelor’s degree in Biblical and Theological Studies from Boyce College in Louisville, KY. He and his wife, Charlotte, have been married for 13 years and have two daughters, Reagan and Stella.

Payton Lee

Payton Lee

Creative Director

As a millennial, Payton brings a fresh and unique perspective to our team. She believes that training should be fun and engaging and finds ways to bring those qualities to our online video reinforcement programs. When she is not working with The Walker Consulting Group, Payton hosts a daily television show on WAFF in Huntsville, AL, called Tennessee Valley Living, featuring business and lifestyle news. She is a graduate of The University of North Carolina at Chapel Hill with a degree in broadcast journalism.

Contact us

Use the form or call us to discuss how we can make a positive and significant impact on your bottom line.

(704) 400-5238

Charlotte, NC

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